Business Excellence is an online portfolio of global, regional and business sector magazines focused solely on featuring the best of business.
To harness this focus, Business Excellence needed an identity which was transferable but recognisable across each of the different magazine titles. The BE logo was created as a universal marker which could be adapted and used across each publication title.
The entire magazine was re-designed and given a fresh look which was easy to navigate using a striking image based contents page. Editorial designs were created to use a mixture of photography, illustration and infographics to add variety to the lengthy articles. Overall the magazine design used a combination of unfussy flourishes and bold colour to achieve a modern, professional business tone.