Based in London, Grix Cake Design make beautiful, creative (not forgetting tasty) cakes and also run a number of cake decorating workshops for budding bake-off stars.

Grix needed a playful logo to help make a mark on her audience. FDS created a typographical identity using a mixture of display and handwritten fonts. The type is contained within a circular element and mono coloured so it can be placed on any coloured or textured background.